Myth: Cheap native clicks plus a high-RPM lander equals free money.
No. Widget arbitrage is a trap dressed as a printer. Run this checklist before you commit:
— Is your inbound CPC below $0.03? That price buys forced-scroll and auto-refresh inventory, not readers
— Does your exit RPM depend on a single ad network's own widget? You're recycling the same junk traffic in a circle
— What's your true margin AFTER the network reclaims 'invalid' clicks 30 days later? Recompute
— Are you measuring revenue gross or net of clawbacks?
— Can the arbitrage survive one policy email? If not, it's not a business
Supposedly people 'scale' this. They scale until the clawback invoice arrives. Did you stress-test the downside or just the spreadsheet?
Native Heresy
@NativeHeresy
Myth: Cheap native clicks plus a high-RPM lander equals free money.
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