Job titles vs skills: two ways to find the same person

Job titles vs skills: two ways to find the same person
New to targeting and torn between these? Let's compare.

Job title targeting only catches the exact titles people wrote on their profile. Problem: titles are messy. 'Growth Lead,' 'Demand Gen Manager,' and 'Head of Marketing' might all be your buyer.

Skills targeting catches people who list a skill like 'Marketing Automation,' no matter their title. It's wider and catches the odd titles you'd never guess.

Think of titles as someone's business card and skills as what they actually do all day.

Why it matters: leaning only on titles silently skips qualified buyers with unusual job names.

Next step: build one audience by skills and compare its cost per lead against your title audience.