How do I clean my list without deleting good people?

How do I clean my list without deleting good people?

Cleaning means removing dead addresses, the ones that never open. Keeping them drags down your open rate and makes inbox providers trust you less.

Do this every 3 months:
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1. Find subscribers who haven't opened anything in 90+ days. Most tools let you filter by 'last open date.'
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2. Send that group one 'still want to hear from us?' email with a single yes button.
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3. Anyone who ignores it for 14 days, remove them. They're already gone in spirit.

✅ Always give a re-engagement chance first. Never delete cold.

Homework: Find out how many of your subscribers opened nothing in the last 90 days.

New here? Start with the basics above.