My last email went to spam. What do I check first?

My last email went to spam. What do I check first?

Spam placement usually comes from a few fixable things, not a mystery. Walk this checklist before you panic or resend.
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1. Check authentication: do you have SPF and DKIM set up? (DKIM is basically a signature proving the email is really from you.) Use a free tool like mail-tester.com to confirm.
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2. Read your subject and first line out loud. Words like 'FREE!!!' and all-caps trip filters.
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3. Look at your last 3 sends' open rates. A sudden drop means inboxes are losing trust.

✅ Run one test email through mail-tester and aim for a score above 8 out of 10.

Homework: Send yourself one email and check which folder it lands in.

New here? Start with the basics above.