Build a Lookalike Audience From Your Pixel

Build a Lookalike Audience From Your Pixel

A Lookalike audience means TikTok finds new people who resemble your best customers. You need a source list first. Here's the path.

— First: let your pixel collect at least a few hundred events (purchasers or sign-ups). Patience pays here.
— Next: in Audiences, create a Custom Audience from website activity, choosing the CompletePayment event.
— Then: select that Custom Audience and click Create Lookalike.
— Pick Specification: Balanced for a first try (Narrow is more similar but smaller).
— Finally: target one country per Lookalike, since mixing regions weakens the match.

Don't worry if your source is small; even 100 buyers can seed a usable Lookalike.

Try this: check your Custom Audience size today. If it's growing, you're on track. Nicely done.