How do I build my first topical cluster from scratch?
Q: I keep hearing "build clusters" but I don't know where to start.
A: Short answer: one pillar, eight spokes, linked tight. Longer answer:
— Pick ONE broad topic you can own (e.g. "meal prep for beginners").
— Write the pillar: a wide overview page that links out to subtopics.
— Brainstorm 8-12 specific questions people ask under it. Each becomes a spoke article.
— Every spoke links UP to the pillar with descriptive anchor text. Pillar links DOWN to every spoke.
— Publish spokes first over a few weeks, then the pillar last so it can link everything live.
Don't start a second cluster until the first has 8+ pieces. Depth signals expertise.
Anyone want me to go deeper on this? React 👍
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How do I build my first topical cluster from scratch?
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