Targeting by company list vs by job title

Targeting by company list vs by job title
New to account-based ads? Here's when each wins.

Job title targeting reaches a role (say 'Marketing Director') across all companies. Wide net, easy to fill, but you'll hit tiny firms you don't want.

Uploaded company lists let you name the exact 200 accounts your sales team cares about, then layer a job title on top.

Think of it like fishing. Job title is casting into the whole lake. A company list is dropping your line into the three spots you know hold big fish.

Why it matters: a company list keeps spend on accounts that can actually buy, instead of leaking budget on the wrong company sizes.

Next step: ask sales for their top 50 target accounts and build a company-list audience from it.