Myth: Go straight to a managed account rep — they'll optimize for you.
No. Your network rep is comped on your spend, not your profit. "Let me help you scale" means "let me help you spend." The optimization advice is real, but it's tilted toward volume the same way a casino host's comps are tilted toward your seat at the table.
When the rep is worth using:
— Unlocking inventory, fixing approval bottlenecks, getting bid caps lifted, spend rebates. Pure leverage.
When to ignore them:
— Targeting, bid strategy, and "recommended" budget increases. That's where the incentive conflict lives.
Self-serve keeps your hand on the controls; managed gets you access. Use the rep for doors, not for driving. Allegedly they're on your team. They're on the team that grades them by your invoice.
Native Heresy
@NativeHeresy
Myth: Go straight to a managed account rep — they'll optimize for you.
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