Playbook: diagnose and fix keyword cannibalization
Two pages fighting for one query lose to a competitor with one. Steps:
— Pull GSC, group by query, flag any query where 2+ URLs get impressions
— Decide the winner by links + conversions, not by which ranks today
— Merge thin loser into the winner with a 301, or differentiate intent if both deserve to exist
— Update internal anchors site-wide to point at the chosen URL
Google Search Console
👍 free, ground truth, query-to-page mapping
👎 16-month cap, clunky filtering, no auto-grouping
Ahrefs
👍 "multiple pages ranking" flag, historical depth
👎 $129/mo, slight estimate vs GSC's real data
Verdict: GSC for the real diagnosis, Ahrefs to spot it faster across a big site.
Best for: content sites that published the same topic twice.
No affiliate link — we just use this stuff.
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Playbook: diagnose and fix keyword cannibalization
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