If you list within 30 days of deciding to sell, you've already left 0.5x on the table.

If you list within 30 days of deciding to sell, you've already left 0.5x on the table.
Flippers who panic-list never run the prep playbook. Do it in order:
— Week 1: lock 12 months of clean P&L, separate personal expenses out, kill any add-backs you can't prove with a receipt.
— Week 2: diversify traffic — if one source is 60%+, buyers haircut your multiple. Spin up an email list and a second channel now.
— Week 3: document everything into SOPs so the buyer sees a business, not your brain.
— Week 4: stabilize MRR, pause risky experiments, freeze the chart green.
List on month 4, not week 1.
Still think prep is for amateurs? Tell me what a buyer pays for a mystery box.