Read Your Dashboard in Your First Week

Read Your Dashboard in Your First Week

The dashboard can feel like a wall of numbers. Let's read only 4 that matter at the start.

— CPM (Cost Per Mille = cost per 1,000 views): tells you if the auction is expensive. Under $10 is comfortable for many niches.
— CTR (Click-Through Rate = clicks divided by views): under 1% usually means a weak hook.
— CPC (Cost Per Click): high CPC with low CTR points at the creative, not the audience.
— Conversions: the actual goal. Zero after 50 clicks? Check your landing page.

Ignore the rest for now; those four tell the story.

Try this: open one campaign and find just CTR. Don't worry if the layout looks busy; you'll know where to look by next week.