Geo Pulse #69 — One promo calendar for the whole planet
Theme: seasonal-targeting mistakes that miss local peaks.
→ Running US holidays globally. Black Friday is huge in the US/UK but secondary elsewhere; you miss Singles' Day (China, Nov 11), Diwali (India), Ramadan/Eid (MENA, SE Asia), and Boxing Day (UK/CA/AU). Fix: build a per-GEO seasonal calendar.
→ Ramadan reshapes behavior, not just dates. Daytime engagement drops, late-night spikes; spend patterns and creative tone shift for a month across many GEOs.
→ Hemisphere flip. 'Summer sale' creative in July lands in winter for Australia, Brazil, South Africa.
→ Resource. A maintained per-country holiday/observance dataset (even a public holidays API) keeps your calendar honest. Source: any global e-commerce 'peak season by market' report.
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Geo Pulse #69 — One promo calendar for the whole planet
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