Lookalike vs broad — lookalikes are getting worse, here's the math

Lookalike vs broad — lookalikes are getting worse, here's the math
1% lookalike → used to be the cheat code. Now with shrinking signal it's basically a slightly-warm broad audience, but capped at a tiny pool you exhaust in days.
Broad → infinite pool, algo finds your buyers with a fed pixel, scales without frequency death.
Where lookalikes still win: a clean 1000+ purchaser seed list, narrow geo, fresh account. Otherwise broad eats them on cost-per-result at scale.
Stop building 10 lookalike percentages. Feed broad a good signal and let it hunt.