Rewarded video supply: AppLovin MAX vs Fyber/DT exchange
For rewarded placements the auction mechanics matter more than the nominal eCPM.
AppLovin MAX
✓ Deepest rewarded demand, real in-app bidding (not waterfall theater)
✓ A/B test framework for ad-unit configs is genuinely usable
✗ Owns the auction and the biggest buyer — conflict of interest you can't audit
Fyber / DT (Digital Turbine)
✓ Cleaner mediation transparency, you see per-bidder responses
✓ Better for diversifying away from a single mediator's incentives
✗ Thinner rewarded fill in tier-2 geos, more waterfall fallback
The overlooked metric: rewarded completion rate by network, not eCPM. A network paying 15% more with 20% lower completion loses you net revenue per DAU.
Verdict: MAX for raw rewarded yield; add Fyber as a secondary bidder to keep MAX honest.
Best for: publishers monetizing rewarded video at scale.
In-App Bench
@InAppBench
Rewarded video supply: AppLovin MAX vs Fyber/DT exchange
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