Set Up Your First Budget: ABO, Not CBO

Set Up Your First Budget: ABO, Not CBO

Two budget types exist. CBO (Campaign Budget Optimization) means TikTok spreads one budget across all ad groups for you. ABO (Ad Group Budget Optimization) means you set the budget per ad group yourself.

For your first campaign, choose ABO. Here's why and how.

— First: at the campaign level, leave the campaign budget toggle OFF.
— Next: create 2 to 3 ad groups, each with its own daily budget (start at $20 each).
— This way each audience gets a fair, equal chance to spend.
— With CBO, TikTok often dumps the whole budget on one ad group, and you learn nothing.

Don't worry if ABO feels manual; that control is exactly what beginners need.

Try this: build one campaign with two equal $20 ad groups. You're learning the right way.