<b>"One CTA per post" is advice for people scared of selling.</b>

<b>"One CTA per post" is advice for people scared of selling.</b>

Unpopular opinion: the single-CTA rule got cargo-culted from landing pages onto social, where context is totally different. A caption can carry a soft ask mid-scroll AND a hard ask at the end — they serve different readers at different temperatures. The real sin isn't two CTAs, it's two <i>identical</i> CTAs. Vary the ask, not the count.

Fight me.