<b>"Match your audience's tone" is how brands become invisible.</b>

<b>"Match your audience's tone" is how brands become invisible.</b>

Unpopular opinion: if you talk exactly like your readers already talk, you sound like the 40 other accounts in their feed. The accounts that get remembered have a tone the audience <i>adopts</i>, not one they recognize. Lead the voice. Coin the phrase. Be slightly weirder than the room. Mirroring is for support tickets, not brand building.

Fight me.