<b>Opening with a question is the laziest hook in the game.</b>

<b>Opening with a question is the laziest hook in the game.</b>

Hot take: "Want to 10x your conversions?" gives the reader a free exit — they just think "no" and scroll. A question hands away control of the frame. Open with a claim they didn't expect and now have to resolve: "Most of your followers will never see this. Good." That creates an open loop a question never can.

Agree? Quote-tweet your worst question-hook.