Treating GEO as a one-time project is why you'll lose your AI citations next quarter.
AI answers regenerate constantly — your citation today is gone tomorrow when a fresher or clearer source appears. The crowd "optimizes for AI Overviews" once, ships it, and never checks the answer again. Then they're stunned when they vanish.
Monitor your money-query answers weekly. Citation is a position you defend, not a box you tick.
GEO is maintenance, not a launch. Tell me I'm wrong.
Overview Hot Take
@OverviewHotTake
Treating GEO as a one-time project is why you'll lose your AI citations next quarter.
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