Listing the day you decide to sell, instead of doing a 90-day prep, leaves 20% of your multiple on the table.
Ninety days lets you clean the P&L, kill the unprofitable content spend, document SOPs, and show a stable-or-rising trend at LISTING — not a fixer-upper.
Buyers pay for turnkey. A site that screams 'I scrambled to sell' invites a discount on every line.
The flippers who 'just want out now' are the ones funding the buyer's next vacation.
How long do you prep before you list — or do you just dump?
Sell It Already
@SellItAlready
Listing the day you decide to sell, instead of doing a 90-day prep, leaves 20% of your multiple on the table.
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