Anyone valuing your site on a revenue multiple instead of SDE is hiding something — usually their margins.
Revenue multiples are how unprofitable sites get dressed up. SDE (seller's discretionary earnings) is the only number that survives contact with a buyer's spreadsheet.
A '$10k/mo revenue' site spending $7k on content and links is a $3k/mo SDE business — and should price like one.
Lead with revenue and a buyer assumes you're hiding the cost stack. Lead with SDE and add-backs you can defend.
Revenue multiple or SDE multiple — which do you negotiate on?
Sell It Already
@SellItAlready
Anyone valuing your site on a revenue multiple instead of SDE is hiding something — usually their margins.
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