Mistake: sending mobile creator traffic to a web URL

Mistake: sending mobile creator traffic to a web URL

Failure mode: your offer has an app. The creator links your web page. A user on TikTok taps it, the app store opens, they lose the context, and the install never ties back to the creator. Mobile attribution breaks at the handoff.

Fix: use deep links with deferred attribution for any app offer.

Phase 1 — Generate: a deep link (Branch, AppsFlyer, or the network's own) carrying the creator's ID.
Phase 2 — Route: link opens the app if installed, else routes through the store and resolves the creator post-install.
Phase 3 — Verify: do a test install on a clean device and confirm the creator shows in the dashboard.

Decision rule: if the offer is app-first, web links are banned in briefs. Deep link or no link.

Checklist:
— Deep link carries creator ID through the install
— Tested on a device with the app NOT installed
— Post-install attribution confirmed in the panel

Definition of done: a fresh install from the creator's link is correctly credited without you touching anything.

A web link to an app offer leaks every install on mobile.