Q: Put my call-to-action in the first frame of the video or the caption?

Q: Put my call-to-action in the first frame of the video or the caption?

A: They do different jobs — use both, but know the split.

First-frame/on-screen CTA catches the 80% who watch with the caption collapsed and sound off. It's what actually drives the tag tap in the moment. This is where conversion is won.

Caption CTA is for the minority who expand it, plus it feeds keywords to the algorithm for discovery — more SEO than sales.

If you can only optimize one for selling, make it the on-screen prompt timed to when you mention the product, not the very start.

Also worth knowing: 'tap the yellow basket' beats 'check the link' — naming the actual UI element lifts tag clicks because people know exactly where to look.

Got a question? Drop it in the comments.