Q: Track creators with discount codes or affiliate links — which is cleaner?

Q: Track creators with discount codes or affiliate links — which is cleaner?

A: Pick by how your buyers actually behave.

Affiliate links track precisely but only fire when someone clicks that exact link before buying — they leak when buyers screenshot, come back later, or buy on a different device.

Discount codes survive all of that: the buyer types the code at checkout no matter how they got there, so you capture word-of-mouth and delayed purchases links miss entirely.

Digital or one-tap impulse buys? Links are fine. Anything with a research gap between seeing it and buying? Codes recover sales links silently lose.

Also worth knowing: codes can be shared on coupon sites and pollute attribution — use creator-specific codes and watch for ones leaking onto deal forums.

Got a question? Drop it in the comments.