Q: Open affiliate plan for any creator, or hand-picked targeted deals?

Q: Open affiliate plan for any creator, or hand-picked targeted deals?

A: Depends whether you want reach or fit.

An open plan (any creator can grab your product and earn commission) scales fast and costs you nothing until a sale happens. Downside: random creators, off-brand videos, and zero control over how you're shown.

Targeted plans (you invite specific creators, sometimes with samples or a higher rate) get on-brand content and creators who actually fit your buyer — but it's slow, manual outreach.

New product needing volume and social proof fast? Open plan, accept the messiness. Established brand protecting its image? Targeted, curated relationships.

Also worth knowing: run open as your baseline, then promote your best-performing open creators into a targeted tier with better rates. Let data pick your partners.

Got a question? Drop it in the comments.