Q: Link sticker in Stories or just point people to my bio link?

Q: Link sticker in Stories or just point people to my bio link?

A: Friction is the whole answer.

A link sticker is one tap, in-context, while attention is hot — and it tracks taps per story so you see which content drives clicks.

'Link in bio' adds steps: exit the story, tap the profile, find the link, choose the right one. Every step bleeds 20–40% of intent.

If the offer is specific to that story, always use the sticker. Reserve 'link in bio' for when you genuinely have multiple destinations and need a hub.

Also worth knowing: stickers give you per-story click data, so you can A/B which hook earns taps — bio links blur all your traffic into one number you can't diagnose.

Got a question? Drop it in the comments.