Went broad and it flopped while everyone swears broad works?

Went broad and it flopped while everyone swears broad works?

Broad targeting (no interests, let Meta find buyers) only works when your creative does the targeting for you. Weak creative + broad = the algo finds the cheapest, worst people.

Fix the input, not the audience:

— Feed broad 3-5 distinct creative angles so it can sort users
— Make the hook self-qualify (call out the exact buyer in second one)
— Give it volume — broad needs spend to find the right pockets

Broad isn't lazy targeting. It's targeting THROUGH creative.

Risk: broad can deliver to junk placements — check the breakdown. Try broad with 3 strong angles, not your one tired video.