Feed post vs Reel: reach is not conversion

Feed post vs Reel: reach is not conversion
n=300 posts with trackable links, 45-day window.
— Reel: median 31% reach, 1.4% link-click rate of reached users
— Static feed post: 19% reach, 3.6% click rate
Reels reach 1.6x more people but convert at less than half the rate — viewers arrive in passive scroll-mode.
Absolute clicks per 10k followers: roughly even (43 vs 41), so the 'Reels for everything' advice nets out flat for conversion goals.
So what: pick the tool by objective. Reels for top-of-funnel awareness, feed/carousel for the post that needs a click. Don't optimize reach when you're paid on action.