TikTok CPM runs 40-55% under YouTube for the same tier
TikTok ███░░░ | Instagram ████░░ | YouTube ██████
CPM diverges sharply by platform even at identical follower counts. The cheap impression isn't always the cheap conversion.
— TikTok mid-tier CPM: $6-10
— Instagram: $10-16
— YouTube integration: $14-22
TikTok's cheap reach skews younger and lower-intent. YouTube's premium CPM buys searchability and a description link that outlives the upload.
So what: chase TikTok CPM for top-funnel volume; pay YouTube's premium when intent and link longevity matter.
Benchmark: n=300 placements, single quarter — cross-platform CPM spread 3.4x at matched tier.
The Creator Ledger
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TikTok CPM runs 40-55% under YouTube for the same tier
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