One server-side partner, or several at once?

One server-side partner, or several at once?

Server-side means the auction runs on a remote server instead of the browser. You can route partners through one server vendor or several.

— One vendor: simpler, one connection, easier to debug, but you're limited to the partners they support.
— Several vendors: more partners reachable, more competition, but each connection adds setup and a small delay, and bids can overlap confusingly.

Tiny example: if your main vendor already covers 90 percent of your top buyers, a second vendor may add cost and complexity for a 2 percent revenue bump.

1. Start with one strong vendor.
2. Add a second only if it brings unique demand.

In plain English: one server partner is plenty until a second one adds buyers you can't get elsewhere.