Inactive subscribers — win them back or just delete them?
Inactive means they haven't opened or clicked in a long time. You can run a re-engagement email or simply remove them.
Why it matters: dead weight on your list hurts deliverability for everyone else. But some sleepers just need a nudge before you let go.
— Step 1: Send ONE honest re-engagement email: "Still want to hear from me?"
— Step 2: They click or open? Great, keep them.
— Step 3: ✅ No response after that one email? Remove them — a smaller, alive list always wins.
Homework: draft a friendly "are you still there?" subject line for your sleepers.
New here? Start with the basics above.
Inbox 101
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Inactive subscribers — win them back or just delete them?
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