Do emoji subject lines beat plain ones?
A subject line is the headline of your email. Some add emoji to stand out in the inbox; some keep it plain words.
Why it matters: an emoji can catch the eye in a crowded inbox, but overusing them looks spammy and some filters frown on them.
— Step 1: Inbox feels crowded for your audience? One emoji at the start can help you pop.
— Step 2: Serious or B2B audience? Plain, curiosity-driven words usually feel more trustworthy.
— Step 3: ✅ Never use more than one emoji, and never replace a real word with one.
Homework: write the same subject line twice — one plain, one with a single emoji.
New here? Start with the basics above.
Inbox 101
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Do emoji subject lines beat plain ones?
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