Myth: Retarget with display banners — native is for prospecting only.
Wrong. You've got the layers backwards. Display banners get scrolled past by people who already know your brand; banner blindness is brutal on warm audiences. Native, dressed as a recommendation, sneaks past that filter precisely because it doesn't look like the ad they ignored yesterday.
The useful division of labor:
— Native: top of funnel discovery AND mid-funnel re-engagement via fresh editorial angles.
— Display: cheap reminder frequency, cart abandonment, dynamic product feeds — mechanical, not persuasive.
Using display for the persuasion job and native for prospecting only is a habit, not a strategy. Native's whole edge is camouflage. Why would you waste that on strangers and then hand the warm, persuadable audience to the format they've been trained to ignore?
Native Heresy
@NativeHeresy
Myth: Retarget with display banners — native is for prospecting only.
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