Should I put the subscriber's name in the email?

Should I put the subscriber's name in the email?

Personalization means inserting saved details, like {first_name}, so the email reads "Hi Sam."

Why it matters: a name can feel warm — but if you don't have it saved, it breaks and says "Hi ," which looks careless and a little spammy.

— Step 1: Always collecting first names at signup? Personalizing the greeting is a nice touch.
— Step 2: Only collecting emails? Skip the name and write a warm "Hey there" instead.
— Step 3: ✅ Always set a fallback word (like "friend") so a missing name never breaks.

Homework: check if your signup form even asks for a first name right now.

New here? Start with the basics above.