The Loop-Format Decision

The Loop-Format Decision
GIF or a short looping video? It's a distribution-channel choice.

□ 1. Surface check — spreading in chat, Discord, comments, Slack? GIF, via the Giphy/Tenor keyword search engine. Tag it right and it's evergreen reach.
□ 2. Feed play — posting to a feed? Short looping MP4 with sound beats a silent GIF on every algorithm.
□ 3. Discoverability — GIFs get found by keyword forever; videos get found by trend for days.
□ 4. QA pass — for GIFs, optimize tags and keep under 5s; for loops, hide the seam so it cycles cleanly.

Tradeoff: GIF = evergreen keyword reach in chat, video loop = feed reach with sound.

Run it per asset.