Your reply sounded like a press release, not a person

Your reply sounded like a press release, not a person

"We are thrilled to leverage cutting-edge solutions that empower stakeholders." Reporters delete this on sight. It reads like marketing, not a human expert.

Think of it like wearing a costume to a casual coffee. Everyone can tell it's not really you.

1. Write the way you'd explain it to a smart friend who asked.
2. Cut corporate filler: leverage, synergy, robust, empower, solutions.
3. Read it aloud — if you'd never say it at lunch, rewrite it.

Reporters quote people because real voices sound credible. Polished jargon sounds like it's hiding something.

Try this today: Take one stiff sentence and say the same idea out loud naturally. Type what you actually said. That's your quote.