CBO vs ABO when you scale — pick wrong, bleed budget
Noon, winner found, time to push. Here's the call:
— ABO (you set spend per adset) → you control which adset eats budget. Use it while you're still hunting, you protect the proven one from a fresh test stealing spend.
— CBO (algo splits the pool) → only after 3+ adsets are profitable. It funnels to the strongest, but it'll strangle a slow-starting winner before it warms up.
New angle? ABO. Three proven angles? Flip to CBO and let it sort.
Which one are you running blind right now?
Buyer's Trenches
@BuyersTrenches
CBO vs ABO when you scale — pick wrong, bleed budget
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