<b>Nano CPV runs 4-6x cheaper than Macro — but not in every vertical.</b>

<b>Nano CPV runs 4-6x cheaper than Macro — but not in every vertical.</b>

CPV (cost per view, paid divided by median views):
— Nano $0.018–$0.031
— Micro $0.038–$0.061
— Mid $0.072–$0.110
— Macro $0.180–$0.260

The spread compresses hard in beauty and fashion, where Macro view-supply is deep, and widens in fintech, where nano scarcity props up Macro pricing. Tier arbitrage only exists where audience overlap is thin.

So what: shop the gap by vertical, not by tier name.

Benchmark: n=512 paid placements, IG+TT, rolling 12-month window.