<b>The 30k–80k follower band posts the highest median ROAS of any tier.</b>

<b>The 30k–80k follower band posts the highest median ROAS of any tier.</b>

Median creator-spend ROAS by band:
— Sub-10k (nano): 2.1–3.4x
— 30k–80k: 3.6–5.1x
— 200k–500k: 2.4–3.3x
— 1M+: 1.6–2.5x

The band clears the credibility threshold buyers trust while keeping CPMs near nano levels — enough reach to matter, low enough cost to print return. It's the efficient frontier of creator buying.

So what: make 30k–80k the default tier and justify every dollar spent outside it.

Benchmark: n=480 creators with tracked codes, mixed verticals, 12-month window.