<b>8–15 creators is the sweet spot for a learning campaign</b>

<b>8–15 creators is the sweet spot for a learning campaign</b>

Creator count vs what you can learn:
— 1–3 → anecdote, high variance ██
— 8–15 → readable signal █████
— 30+ → diminishing return, ops drag ███

Under ~8 you can't separate creator quality from luck; over ~30 the coordination cost outruns the insight. Beginners pick the extremes — one hero or a giant spray.

So what: run a 10-creator cohort, then double down on the top 2–3.

Benchmark: variance stabilizes at ~10 creators, n=95 cohorts.

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