Most threads should've been one tweet and a lot of shame.

Most threads should've been one tweet and a lot of shame.

Hot take: a thread is a promise to deliver 8 times. Break it once on tweet 3 and you've trained the reader to never open your threads again. A single banger tweet has one job and can't disappoint. Only go long-form when every line could stand alone as its own post.

Earn the second tweet or don't open one. Fight me.