If your hook needs a carousel to land, your hook is broken.

If your hook needs a carousel to land, your hook is broken.

Hot take: carousels are a crutch for people who can't write a first line. Slide 1 doing the work of a real hook would carry a single image just as far — the other 9 slides are you burying the lede and calling it "value." Single image forces you to win in one breath. Carousels let you hide.

Use carousels for sequence, not for stalling. Fight me.