Carousel vs Reel: reach-per-minute-of-work
n=540 posts across 45 accounts, 30-day window.
— Reel: median 31% reach rate, ~38 min production time
— Carousel: median 22% reach rate, ~14 min production time
Raw reach: Reel wins. Reach per production-minute: Carousel wins 1.57% vs 0.82%.
Reach-rate by size: 1k-10k ████ 27% carousel | 10k-100k ██ 14% carousel — carousels hold up better as you scale, Reels decay faster.
So what: if your bottleneck is time not distribution, carousels are the higher-ROI tool. Reserve Reels for net-new audience pushes.
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Carousel vs Reel: reach-per-minute-of-work
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