"I" copy is a diary. "You" copy is a sale.
Hot take: every "Here's how I grew my account" caption could convert double by flipping to "Here's why your account is stalling." The reader doesn't care about your journey until you've made it about their problem. First-person builds rapport; second-person builds urgency. Lead with you, sprinkle the I as proof — not the reverse.
Flip the pronoun. Fight me.
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"I" copy is a diary. "You" copy is a sale.
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