Fixed floor price vs dynamic: which to use

Fixed floor price vs dynamic: which to use

A floor price is the minimum you'll accept for an ad slot. Below it, you say no thanks.

— Fixed floor: you pick one number, like $0.50, and it never moves. Simple, predictable.
— Dynamic floor: software adjusts the floor per visitor and slot, based on what similar slots earned.

Tiny example: a fixed $0.50 floor blocks cheap ads but also blocks a real $0.45 bid on a low-value page. A dynamic floor would have taken that $0.45 instead of showing nothing.

1. New to floors? Start fixed and low.
2. Earning steadily? Test dynamic floors.

In plain English: fixed is simple; dynamic squeezes out more money but needs data to learn from.