Excluded recent buyers from prospecting — CPA dropped 16% overnight
Prospecting set was re-selling people who already bought 2 days ago. Pixel counting them as 'conversions,' inflating the picture, wasting reach.
Added exclusion: purchasers last 14 days:
— audience shrank a bit
— fresh-buyer CPA $19 → $16
— and the numbers finally told the truth
If you're not excluding converters from cold sets, you're paying to sell to your own customers. Add the exclusion now. 2 minutes.
Buyer's Trenches
@BuyersTrenches
Excluded recent buyers from prospecting — CPA dropped 16% overnight
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