Raised bid cap $4 on a stalled winner — volume 3x'd, CPA held
Great creative, 2.8 ROAS, but stuck at $60/day spend. It just wouldn't deliver more.
Problem wasn't the creative — bid cap $12 was losing auctions. Bumped to $16:
— now winning impressions it kept missing
— spend $60 → $190/day
— CPA only ticked $13 → $14.50, still profit
Sometimes a winner isn't capped by quality, it's underbidding the auction. Push the cap $3–4 and watch delivery wake up.
Buyer's Trenches
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Raised bid cap $4 on a stalled winner — volume 3x'd, CPA held
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