Mistake: link-in-bio tool strips your UTMs

Mistake: link-in-bio tool strips your UTMs

Failure mode: creator points their Beacons/Linktree to your offer. The bio tool wraps the click in its own redirect, drops your query string, and your network logs the click as source=direct. The commission fires but you cannot attribute it.

Fix: a link-routing QA step before launch.

Phase 1 — Build: generate the full URL with UTMs intact.
Phase 2 — Wrap test: paste it into the exact bio tool the creator uses, click it on mobile, and read the final landing URL.
Phase 3 — Verify: confirm all four UTM params survive the redirect chain.

Decision rule: if params drop, switch that creator to a direct short link (your own domain, 301, params preserved) and ban the bio-tool redirect for paid placements.

Definition of done:
— You have personally clicked the live link on a phone
— Final URL in the address bar still carries utm_campaign
— A test conversion shows the correct creator in your dashboard

Never trust a link you have not clicked yourself. Redirect loss is silent.