Popup form or one sitting in the page — which gets more sign-ups?

Popup form or one sitting in the page — which gets more sign-ups?

A popup appears over your page. An inline form is built into the page, usually inside or below your content.

Why it matters: popups grab attention and usually collect more emails, but a badly-timed one annoys readers. Inline forms feel gentle but get missed.

— Step 1: Want maximum sign-ups and okay with a small annoyance? Use a popup, timed after ~20 seconds.
— Step 2: Care most about a calm reader experience? Use inline forms inside your best content.
— Step 3: ✅ Best of both: run an inline form AND a gentle exit popup together.

Homework: add a one-line inline form to your most-read page today.

New here? Start with the basics above.