Q: Funnel exploration or Path exploration — which one do I actually need?

Q: Funnel exploration or Path exploration — which one do I actually need?

A: Depends if you already know the steps.

— Pick Funnel exploration when you KNOW the journey (view_item → add_to_cart → purchase) and want drop-off rates between defined steps.
— Pick Path exploration when you DON'T know the journey and want to discover what users actually do next or what came before an event.
— Quick tip: in Path exploration, start from an endpoint and use 'Ending point' to work backwards from purchase — often more revealing than going forward.

TL;DR: Funnel = test a hypothesis you already have. Path = explore behavior you haven't mapped yet. Use Path to build the hypothesis, Funnel to measure it.

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